toolkit · free

Personal Positioning Toolkit

Personal brand positioning for coaches & solopreneurs

A set of the most basic steps for you to (re)position your personal brand and find loyal customers, and from there build a career that grows sustainably.

The toolkit helps you

  • Find your core values, real strengths, vision and mission, both personal and in the services you offer.
  • Build your service packages clearly, based on your core strengths, aiming to create and sustain deep relationships and customer loyalty.

step 1 / 8a · personal positioning  ·  b · packaging services

begin

Before you begin

Allow yourself to pause for a moment, take a deep breath and connect with your body. Then let Grace know who you are, so your answers can reach the right person.

a · personal positioning

Discover your core strengths

Name your values, strengths, abilities, vision and mission — with both your mind and your bodily sense.

The questions below help you look deeply into your core strengths — the things that make you different and that draw you to this path.

When you explore and answer honestly, you will gradually recognise which values are guiding you, which want to be expressed more, and what the foundation is for building a brand and service packages with lasting vitality.

a · personal positioning

The value you create

I help (who) (do what / achieve what) so that they can (the final result they reach)

a · personal positioning

Vision & mission

Vision and mission are the compass that helps you set your long-term path, keep your drive, and inspire customers and partners. Reflect on and answer the questions below to open things up a little and get a clearer picture of your career direction.

a · personal positioning

Summary

You can write down the many abilities you have recognised after answering and reflecting on the questions above. Then pick the 3 abilities you feel bring the most value to your customers.

Ability 1

Strength, skill or quality

On what occasion have you shown this ability?

Tangible results your customers receive

Services or solutions you can design based on this ability

Ability 2

Strength, skill or quality

On what occasion have you shown this ability?

Tangible results your customers receive

Services or solutions you can design based on this ability

Ability 3

Strength, skill or quality

On what occasion have you shown this ability?

Tangible results your customers receive

Services or solutions you can design based on this ability

Write 3 ideas, one per line

Write 3 ideas, one per line

b · building & packaging services

Your target customer profile

From the values, core strengths, vision and mission you have defined, turn them into clear service packages, with specific customer groups and deliverables.

Three circles joined in a cycle: core strengths, product or service, target customers, then back to core strengths. Don’t sell a product, sell the solution. Corestrengths Product /service Targetcustomers Don’t sell a product,sell the solution Three circles joined in a cycle: core strengths, product or service, target customers, then back to core strengths. Don’t sell a product, sell the solution. Corestrengths Product /service Targetcustomers Don’t sell a product,sell the solution
Three circles linked in a cycle: core strengths lead to products or services, products or services lead to the target customer, and the target customer leads back to core strengths. In the middle is the line: don’t sell products, sell solutions.

Where customers have a problem → we offer the service or solution that solves that problem. So you need to define clearly the customer profile you will serve.

What do you need to define your target customer?
  1. Research & learn from the market. There is no other way to gain real insight into an industry than to get your hands dirty, dig around and read plenty of reports, while learning from people who have gone before and have experience… to get an overall view of the path you are taking.
  2. From your core strengths → picture what you would use those strengths for. (for example: if you are good at speaking → storyteller, inspiring storytelling, or MC, host…)
  3. Once you have an overall picture of the market, sit down and start sketching your ideal customer in sharper detail, step by step:
    • Who are they? What age? What is their profession or position?
    • What is their income range? Roughly how much would they pay for a service?
    • Which area do they usually live in? Where do they often appear? (Online & offline)
    • What are their hobbies and interests?
    • What problems (pain points) might they meet at work or in life? How do these show up? (feelings, situations, stories they often encounter)
    • Which of your abilities can help them solve those problems?
    • How do you apply your abilities to solve your customers’ problems?

By answering the question of how above, you are beginning to write down clearer pictures and direction for your core service packages (& supporting services).

What matters is to always remember: design solutions that solve your customer’s exact problem, don’t make them learn how to use your service.

Buyer persona

b · building & packaging services

Offerings mapping

List your abilities, your customers’ problems, and the solutions to those problems, column by column. Then connect the items in each column to the next (A to B, B to C), until you find 3–5 solutions that can be packaged into your core services.

Row 1

Row 2

Row 3

Row 4

Row 5

done

Send to Grace

When you press send, your answers go straight to Grace’s inbox. Grace will read them and get back to you by email.

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