guidebook ·
Story-sell your services
Selling services through story-selling
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An editorial guidebook on connecting with customers through genuine stories. Not a formula for writing content, nor a checklist for selling more services — but a different way of looking at communications and personal branding: starting from understanding instead of manipulation, from connection instead of pressure.
For coaches, consultants and purpose-driven solopreneurs building a business out of who they are and the values they believe in.
What’s inside
- 01Going viral isn’t everything
- 02Understand your reader before you write
- 03A buying decision doesn’t come only from pain
- 04Consistency and the flow of story-selling
- 05Clarify the path, open up the choice
readers on the guidebook
The book shows the depth of Giang’s understanding of the difficulties professionals often face when doing their own communications, and also a very solid professional foundation in communications.
An approach to communications that starts from the coach or solopreneur as a person is not exactly new, but Giang explains it in a way that is very easy to follow, close, and moving for the reader. Reading the book, I felt: “Giang truly understands what I’m struggling with.”
And perhaps that is what convinced me most: after reading, I didn’t only find the knowledge in the book useful, I also thought that if I ever needed a communications adviser, I would want to go to Giang.
How can your content reach the right people more often?