Founder · Holistic Transformation Designer for Women & Businesses · Mindful Storyteller
Hello, I’m Grace.
I spent more than 14 years working in communications and marketing, from agencies to large corporations, including multi-billion-dollar technology groups and diversified private conglomerates. Those years gave me a solid foundation in strategic thinking, communications, storytelling and looking at a problem from many angles.
From the outside, everything looked fine. But only I knew that to have those things, a woman sometimes pays with a great deal of her own energy.
I once lived in a rhythm where work always needed me to be fast, proactive, in control and solving everything. At work, I had to lead and manage while also proving my ability. Back home, I carried on with other roles — a wife, a mother, a daughter. I was used to everything having to be arranged, calculated and handled very well.
Until at some point, that way of living no longer fit me.
An event in my life a few years ago made me stop and look deep inside. When the things that had once defined my worth — work, title, income, goals to achieve — were no longer there as before, I began to face a question that seemed so simple:
If I didn’t have any of that, who am I?
I realised that for many years I had been used to proving my worth by doing more, controlling better and becoming the one who could carry everything. But when I went through a period with no more KPIs, task lists, deadlines or clear goals to chase, I was suddenly faced with a sense of aimlessness and doubt about my own worth.
Some questions kept coming back:
That was probably the first time I truly went through an existential crisis.
That journey led me to Theravada Buddhism, to the practice of mindfulness, and to looking again at the wounds in my relationships and at what I had carried from my family across generations. More importantly, I began to learn to be present with myself instead of always trying to control everything around me.
I realised that the more I turned inward, the more I had to let go of so many things I used to define who I was: recognition, achievements, other people’s expectations, and even the image of a woman who always has to be strong, proactive and able to handle everything alone.
Slowly, I understood that I did not need to become a completely different person. I only needed to come back closer to my true self, to the values, needs, voice and way of living that were already there but were sometimes covered by too many roles, expectations and things I thought I should do.
The deeper I went into that journey, the more I saw that what I had learned in more than 14 years of communications still had a very important role. I had learned to see the core among a great deal of information, to find connections, to build structure out of complexity, and to find a way for an idea to be conveyed clearly and truthfully.
I realised those abilities are not only for building a brand or a communications campaign. They can also be used to design journeys of change — for someone who wants to find herself again, for a woman who wants to live and work differently, or for an organisation that wants to change how it leads, communicates and connects with the world.
That is where my seemingly very different paths began to meet: strategic thinking, storytelling, communications and mindfulness practice.
the gracespace was born from there.
I design and walk alongside transformation journeys for women and organisations who want to change how they live, work, lead and speak to the world.
for women
With women, I care especially about those who have spent years becoming capable, responsible and dependable — but are beginning to realise they do not want to keep living only on effort, control or approval from outside.
I walk with them to strengthen their own beliefs, values and identity, so they can live and work in a way that is more genuine, lighter and more “in flow” — with themselves and with the relationships around them.
for organisations & teams
With organisations, I bring my many years in communications and marketing to look together at how they create value, speak up, and build relationships with customers, community and their own team.
I believe a brand can grow without becoming loud. An organisation can develop without trading away the health of the people inside it. And a collective can become stronger when its culture is formed from understanding and real relationships, rather than only sitting in documents or slogans.
My role is to see the core, design a journey that fits, and create a space safe enough for change to happen in your own way.
I don’t want to decide for you who you should become. I only want to look more deeply with you, understand yourself more clearly, and from there create your own way forward.
Because I believe:
“Transformation does not begin with becoming someone else. It begins with returning to yourself, and remembering who you truly are.”